Adaptalift Group Ushers JCB into a New Chapter in Australia
Adaptalift Group has launched an exciting new chapter for JCB in Australia, following a major dealer appointment and significant investment to support the brand’s growth.
Left to Right: Peter Whiffen (Executive Chairman – Adaptalift Group), George Bamford (JCB Deputy Chairman)
At a signing ceremony held at Adaptalift Group Truganina based facility in Melbourne, JCB Deputy Chairman George Bamford confirmed Adaptalift Group as the company’s new dealer across Australia’s biggest cities — Melbourne, Sydney, Brisbane, Perth and Adelaide as well as key regional locations.
JCB is also pumping serious investment into service support and parts supply, including new warehouses and a new logistics partnership with DHL, aimed at keeping machines working and customers moving.
George Bamford said: “This is a big moment for JCB in Australia. We set out a clear plan at the end of last year — new headquarters, new dealers and better support. Today, we’re delivering on that. Adaptalift has the service focus, the reach and the people we need. Together, we’re building a stronger service-driven future for JCB customers right across Australia.”
JCB CEO Graeme Macdonald said: “Adaptalift’s service-driven culture aligns perfectly with JCB’s values. Our customers in Australia are going to see a step change in service and product support.
Left to Right: Lindsay Whiffen (CEO – Adaptalift Group), George Bamford (JCB Deputy Chairman), Peter Whiffen (Executive Chairman – Adaptalift Group)
Adaptalift Group CEO Lindsay Whiffen said the deal was a major step forward for both companies — and for customers. He said: “JCB is a world class brand and we’re proud to represent it across key metro and regional markets. From day one, our focus is simple — selling a great product range, providing fast service and world-class parts availability and keeping machines working safely and reliably.”
JCB MD of Sales Tim Burnhope added: “With a new dealer in place, stronger logistics and major investment, JCB is making it clear it means business in Australia.”
Left to Right: George Bamford (JCB Deputy Chairman), Peter Whiffen (Executive Chairman – Adaptalift Group)
About JCB
JCB, the world’s third largest construction equipment brand by volume, has 22 plants on four continents: 11 in the UK and others in India, Brazil, the USA and China. The company employs more than 19,000 people worldwide and is currently constructing a one million sq ft factory in San Antonio, Texas, which is due for completion next year. JCB also has 17 parts warehouses around the world to support its 770 dealers globally, that operate out of 2,200 dealer depots.
JCB is a family company and was founded on October 23rd, 1945, by the late Joseph Cyril Bamford CBE. His son Anthony, now Lord Bamford, has been Chairman since 1975. JCB has just celebrated its 80th birthday.